LeadSpark AI

Apollo vs ZoomInfo: 2026 Comparison

Both are powerful sales intelligence platforms, but they serve different needs and budgets. Here's how they compare.

Apollo.io

Best for startups & SMBs

  • ✓ $49-149/user/month
  • ✓ 275M+ contacts
  • ✓ Built-in email sequences
  • ✓ Free tier available

ZoomInfo

Best for enterprise teams

  • ✓ $15,000-30,000+/year
  • ✓ 100M+ contacts
  • ✓ Intent data & signals
  • ✓ Enterprise integrations

Feature-by-Feature Comparison

FeatureApollo.ioZoomInfo
Starting Price$49/user/mo$15,000+/year
Free Tier✅ Yes (limited)❌ Demo only
Contact Database Size275M+100M+
Data AccuracyGoodExcellent
Email Sequences✅ Built-in⚠️ Requires Engage add-on
Intent Data❌ Limited✅ Extensive
Technographics✅ Basic✅ Advanced
CRM IntegrationSalesforce, HubSpotAll major CRMs
Contract LengthMonthly availableAnnual (typically 2+ years)
Best ForStartups, SMBs, SDRsEnterprise, Large teams

Pricing Comparison

Apollo.io Pricing

  • Free$0 (250 emails/mo)
  • Basic$49/user/mo
  • Professional$79/user/mo
  • Organization$149/user/mo

* Monthly billing available. No long-term contracts required.

ZoomInfo Pricing

  • Professional~$15,000/year
  • Advanced~$25,000/year
  • Elite~$30,000+/year
  • EnterpriseCustom pricing

* Requires annual contract. Prices vary by team size and features.

Which Should You Choose?

Choose Apollo.io If:

  • ✓ You're a startup or SMB
  • ✓ Budget is under $15K/year
  • ✓ You want built-in email sequences
  • ✓ You need month-to-month flexibility
  • ✓ You're an individual SDR or small team

Choose ZoomInfo If:

  • ✓ You're an enterprise company
  • ✓ You need intent data signals
  • ✓ Data accuracy is critical
  • ✓ You have budget for $15K+/year
  • ✓ You need advanced technographics

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