Master cold email, LinkedIn outreach, and cold calling. Learn what works in 2026 to book more meetings with decision-makers.
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Cold outreach is the practice of contacting prospects who have no prior relationship with you. The goal is to start a conversation that leads to a meeting or sale.
The average professional receives 121 emails per day. Your cold outreach needs to stand out, provide value, and feel personal—not like another templated sales pitch.
Reference something specific: their post, company news, mutual connection
One sentence about how you help people like them
Quick mention of a similar company you've helped
One specific ask: "Open to a quick chat Tuesday?"
The hardest part of cold email is writing a personalized opening for each prospect. This is where most people resort to generic templates.
Solution: LeadSpark AI generates unique icebreakers based on each prospect's LinkedIn activity. Scale personalization without sacrificing quality.
"Hi [Name], this is [You] from [Company]. I know I'm calling out of the blue— do you have 30 seconds? [Wait for yes] The reason I'm calling is [one sentence value prop based on research]. Is that something you're dealing with right now?"
The best results come from combining channels. Here's a proven sequence:
The hardest part of cold outreach is personalization. LeadSpark AI writes unique icebreakers for each prospect based on their LinkedIn activity.
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