Learn how to find, qualify, and reach decision-makers at your target accounts. From ICP definition to personalized outreach.
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B2B prospecting is the process of identifying, researching, and reaching out to potential business customers. Unlike B2C, B2B sales typically involve:
Before prospecting, you need to know exactly who you're looking for.
Include in your ICP:
Use sales intelligence tools to find companies and contacts that match your ICP.
The key to B2B prospecting is personalization. Research before you reach out.
What to look for:
Generic messages get ignored. Use your research to write relevant, personalized messages.
💡 Pro Tip:
LeadSpark AI automates this step—upload your leads and get AI-generated icebreakers based on each prospect's LinkedIn activity.
Don't rely on just email. Combine channels for better results.
80% of sales require 5+ follow-ups. Most reps give up after 2. Build a follow-up sequence and stick to it.
✓ Scalable and trackable
✓ Low cost per contact
✗ Deliverability challenges
✗ Easy to ignore
Best for: Initial outreach at scale
✓ High open rates
✓ Profile context helps
✗ Connection limits
✗ Risk of restrictions
Best for: Personalized, targeted outreach
✓ Immediate response
✓ Build rapport quickly
✗ Time-intensive
✗ Low connect rates
Best for: High-value accounts
✓ Builds trust over time
✓ Warms up cold prospects
✗ Slow results
✗ Requires consistency
Best for: Long sales cycles
LeadSpark AI researches your prospects and writes personalized icebreakers in minutes. Stop spending hours on manual research.
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