From contact data to intent signals, find the right sales intelligence platform for your team's needs and budget.
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Sales intelligence refers to data and insights that help sales teams understand their prospects better. This includes:
Emails, phone numbers, job titles, and company information for your target buyers.
Signals that show when prospects are actively researching solutions like yours.
What technologies your prospects use—great for targeting and personalization.
LinkedIn activity, content engagement, job changes, and company news.
| Tool | Best For | Price | Contact Data | Intent Data |
|---|---|---|---|---|
| ZoomInfo | Enterprise teams | $15K+/yr | ✅ | ✅ |
| Apollo.io | SMBs, All-in-one | $49-149/mo | ✅ | Limited |
| Cognism | EMEA data | Custom | ✅ | ✅ |
| Lusha | Quick lookups | $36-59/mo | ✅ | ❌ |
| Clearbit | Enrichment APIs | Custom | ✅ | ✅ |
| LeadSpark AI | AI personalization | $49/mo | BYOL | LinkedIn Activity |
| 6sense | Account-based intent | $50K+/yr | ✅ | ✅ |
| Bombora | Intent data specialist | Custom | ❌ | ✅ |
If you need emails and phone numbers to build lead lists:
If you want to know which accounts are in-market:
If you want AI to research prospects and write personalized messages:
Most sales intelligence tools give you data—LeadSpark AI turns that data into personalized icebreakers based on LinkedIn activity.
No single tool does everything. Here's how top teams combine tools:
Use Apollo, ZoomInfo, or Sales Navigator to find target accounts
Run leads through LeadSpark AI for personalized icebreakers
Use Salesloft, Outreach, or Lemlist to send sequences
LeadSpark AI turns your contact data into personalized outreach. Works with leads from any source.
No credit card required
